We’ll design a comprehensive campaign plan or a communication strategy for your brand to help you meet your business goals. Think of it as “campaign in a box”.
- Created “from scratch”
- 30-50 pages
- Easy to implement
How it works:
1. Fill out the request form below.
2. We’ll get back to you within 24 hours to schedule an interview.
3. Pay the deposit ($199, applied towards your order, non-refundable in case of a cancellation).
4. Talk to us! One hour of your time. In person or via video chat.
5. Within 3 days post-interview, we’ll send you an outline for review. Before we dive deep into research, we want to make sure our priorities are aligned.
6. Pay the remaining amount.
7. Receive your ready-to-implement communication strategy. Implement on your own or hire Wits PR.
While the exact content will vary based on your needs, every strategy document will include the following sections:
|Situation overview||Economic and social factors affecting your brand/goal. Who are the competitors and what do they do well? What is the issue of concern? Who else is affected?|
|About YOU||How is your brand perceived? When people talk about your brand/cause/goal, what do they talk about? |
|Goals and Objectives||Specific and measurable.|
|Stakeholder Map||Limiters, Enablers, Producers and Customers. We’ll categorize them all!|
|Your Target Audiences||Consumers, voters, donors or investors?|
We’ll dive deep into their wants, needs and habits to find that sweet spot where the alignment of interests is achieved.
|Your opinion leaders, influencers and the media||Individuals and organizations who can help you meet your goals detailed category breakdown and 5-10 names (indicative examples) names for each category.|
|Strategy||Recommended approach + why it will work.|
|Messaging||Primary and secondary messages for each of your target audience + explanation of messaging strategy. A good message should combine both emotional and rational appeals.|
|Target media database (50-200 media contacts and how to reach them)|
Influencer list (Profiles of influencers who could amplify your message, including engagement stats)
Potential partners (nonprofits, social causes, public initiatives)
|Media Strategy||What platforms to use, when, how and why?|
|Tactics||List of recommended tactics + costs + implementation notes|
Interpersonal communication and media tactics, including paid, earned and shared. Examples: conferences and speaking engagements, media interviews corporate philanthropy, special events, brand activations, 1-1 meetings, media trips, commissioned research, guest blogging, newsroom announcements…from the virtually endless list of options we’ll choose the tactics that will work for you.
|Evaluation metrics and KPIs||What will success look like? How will this plan impact the awareness, attitudes and behavior of your target audience?|
|Resources||Things you’ll need to implement this. The selection will depend on your goals. Examples: sample questionnaire, press-release template, social media guidelines, pitch template, tips to improve website usability, etc.|
|Budget||Breakdown of costs and optimization options.|
Crisis Comms Manual
We’ll identify potential risks for negative press, public perception or uncontrollable events and design a crisis communication manual.
You’ll know what to say, when and to whom in each type of a crisis situation.
Primary research of your audience, such as interviews, surveys or focus groups.*
Did you know? Conducting audience research is a great way to test public perception before an important event such as M&A, IPO or a strategic product launch.
Social media audit
We’ll conduct a systematic examination of your social data and capture what your target audiences are saying about you, what you are saying, and what your competitors are doing on social media.**