You've got Wits!
Founded in October 2019, we are a small team with big experience across markets and industries. With us, you receive small-firm attention and large-firm expertise.
Your PR goals are inseparable from your business goals. We help you meet both. Our approach is simple: tell your story, invest in relationships, and the ROI will follow.
We believe in a results-focused integrated approach. It means that all communication efforts are streamlined to deliver the same message.
We do NOT believe in billable hours, poetic mission statements, fancy agency websites or elaborate proposals.
We love startups (we are a startup too!) See what we can do.
We are mobile and agile with a presence in Miami, Chicago and everywhere.
plural noun: wits
1. mental sharpness and inventiveness; keen intelligence. Brains.
Opposite: stupidity
2. a natural aptitude for using words and ideas in a quick and inventive way to create humor.
THE OXFORD ENGLISH DICTIONARY
Services
Positioning Strategy
Influencer Marketing
Strategic Partnerships
Media Relations
Thought Leadership
Community Relations
achieve your goals with wits pr
Build a network of supporters
Research institutions, charities and causes, public personas, businesses with complementary offering, government agencies…we’ll make your business goal a win-win for everyone.
Maximize organic endorsement
We’ll get them talking about you. The best things in life – like a sunset or a story in The New York Times – are free.
Draft effective messaging
Who are you? Why should you be heard? Your ideal pitch expanded and customized to each audience, based on their needs.
utilize Peso to your advantage
PESO stands for Paid-Earned-Shared-Owned media. Used together in the right proportion, these four components amplify each other and offer endless growth opportunities for your brand.
Are you a tech startup?
Some of the things we can do:
- Develop messaging
- Communicate your launch to the media and influencers
- Map your reputational risks
- Create or enhance your pitch deck
- Design strategy to increase user base
- Produce and distribute press-release
- Secure speaking opportunities for your founders
- Media train your team
- Produce your first media kit and promotional materials
- Plan your PAID media strategy on a budget
- Plan SHARED media strategy (including blogs and guest blogs)
Wits PR at TechCrunch Disrupt SF 2019
Founder
katya komarova
Katya Komarova has 10 years of experience in public relations and integrated communications in the UK, Russia, Ukraine, and the USA, both with agencies and in-house. Before she founded Wits PR, Katya was the Communications Director for Russia at consumer technology startup Houzz and built brand awareness in a new market from the ground up.Katya delivered outstanding service to global clients in tech, energy, consumer and professional services sectors, including Danone (US: Dannon), Group Bel, EY, and Adecco. Since 2016, Katya Komarova has been teaching public relations at the University of South Florida. In her signature Campaigns class, she has helped students develop integrated communications plans for 120 + corporate clients, including big-name charities, such as Meals on Wheels and Big Brothers Big Sisters, national retail brands, such as Lush Cosmetics, and leading entertainment venues, such as Busch Gardens. Katya seeks inspiration from attending world's largest technology events, including TC Disrupt, eMerge Americas, Synapse Summit, and SXSW. She loves meeting talented founders, networking with the media, and exploring new tech.
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