You've got Wits!

Founded in October 2019, we are a small team with big experience across markets and industries. With us, you receive small-firm attention and large-firm quality of work.

Your PR goals are an extension of your business goals. We’ll help you meet both. Raise awareness about your cause, boost visibility for your brand, secure strategic partnerships –– all while building great relationships with those who matter to you. 

🌟 We love startups (we are a startup too!) 🌟 See what we can do.

We believe in a results-focused integrated approach. It means that all communication efforts – from social to interpersonal, from earned to paid – are streamlined to deliver the same message.

We do NOT believe in billable hours, poetic mission statements, fancy agency websites or elaborate proposals.

We are mobile and agile with a presence in Miami, Moscow, and Chicago.

Get in touch and let us impress you.

plural noun: wits

1. mental sharpness and inventiveness; keen intelligence. Brains.

Opposite: stupidity

2. a natural aptitude for using words and ideas in a quick and inventive way to create humor.



Positioning Strategy

Influencer Marketing

Strategic Partnerships

Media Relations

Thought Leadership

Community Relations

We use PR tools to help you achieve your business goals

Build a network of supporters

Research institutions, charities and causes, public personas, businesses with complementary offering, government agencies…we’ll make your business goal a win-win for everyone.

Maximize earned media

We’ll get them talking about you. The best things in life – like a sunset or a story in The New York Times – are free.

Draft effective messaging

Who are you? Why should you be heard? Your ideal pitch expanded and customized to each audience, based on their needs.

Achieve greater results with a holistic PESO model

We call it “amplification”.
When you consolidate your efforts, the opportunities for growth are endless.

Are you a tech startup?

Some of the things we can do:

  • Develop messaging
  • Communicate your launch to the media and influencers
  • Map your reputational risks
  • Create or enhance your pitch deck
  • Design strategy to increase user base
  • Produce and distribute press-release
  • Secure speaking opportunities for your founders
  • Media train your team
  • Produce your first media kit and promotional materials
  • Plan your PAID media strategy on a budget
  • Plan SHARED media strategy (including blogs and guest blogs)

Wits PR at TechCrunch Disrupt SF 2019


katya komarova

Katya Komarova has 10 years of experience in public relations and integrated communications in the UK, Russia, Ukraine, and the USA, both with agencies and in-house. Before she founded Wits PR, Katya was the Communications Director for Russia at consumer technology startup Houzz and built brand awareness in a new market from the ground up.Katya delivered outstanding service to global clients in tech, energy, consumer and professional services sectors, including Danone (US: Dannon), Group Bel, EY, and Adecco.

Since 2016, Katya Komarova has been teaching public relations at the University of South Florida. In her signature Campaigns class, she has helped students develop integrated communications plans for 120 + corporate clients, including big-name charities, such as Meals on Wheels and Big Brothers Big Sisters, national retail brands, such as Lush Cosmetics, and leading entertainment venues, such as Busch Gardens.

Katya seeks inspiration from attending world's largest technology events, including TC Disrupt, eMerge Americas, Synapse Summit, and SXSW. She loves meeting talented founders, networking with the media, and exploring new tech.


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Perhaps, we could create something great together?