We are Wits PR.

Founded in October 2019, we are a small team with big experience across markets and industries: from tech to food, from fashion and entertainment to real estate and banking.

Your PR goals are an extension of your business goals. We’ll help you meet both. Raise awareness about your cause, boost visibility for your brand, secure strategic partnerships –– all while building great relationships with those who matter to you.

🌟 We love startups (we are a startup too!) 🌟 See what we can do.

We believe in a results-focused integrated approach. It means that all communication efforts – from social to interpersonal, from earned to paid – are streamlined to deliver the same message.

We do NOT believe in billable hours, poetic mission statements, fancy agency websites or elaborate proposals.

We are mobile and agile with a presence in San Francisco, Miami, Moscow, and London. 

Get in touch and let us impress you.

plural noun: wits

1. mental sharpness and inventiveness; keen intelligence. Brains.

Opposite: stupidity

2. a natural aptitude for using words and ideas in a quick and inventive way to create humor.



Positioning Strategy

Media Relations

Influencer Marketing

Thought Leadership

Strategic Partnerships

Community Relations

Not ready to hire an agency?

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We use PR tools to help you achieve your business goals

Build a network of supporters

Research institutions, charities and causes, public personas, businesses with complementary offering, government agencies…we’ll make your business goal a win-win for everyone

Maximize earned media

We’ll get them talking about you. The best things in life – like a sunset or a story in The New York Times – are free.

Draft effective messaging

Who are you? Why should you be heard? Your ideal pitch expanded and customized to each audience, based on their needs.

Make PESO model work for you

We call it “amplification”.
When you consolidate your efforts, the opportunities for growth are endless.

Are you a tech startup?

Some of the things we can do:

  • Develop messaging
  • Communicate your launch to the media and influencers
  • Map your reputational risks
  • Create or enhance your pitch deck
  • Design marketing strategy to recruit UUs
  • Produce and distribute press-release
  • Secure speaking opportunities for your founders
  • Media train your team
  • Produce your first media kit and promotional materials
  • Plan your PAID media strategy on a budget
  • Plan SHARED media strategy (including blogs and guest blogs)

Wits PR at TechCrunch Disrupt SF 2019


Katya Komarova has 10 years of experience in public relations and integrated communications in the UK, Russia, Ukraine, and the USA, both with agencies and in-house. Before she founded Wits PR, Katya was the Communications Director for Russia at consumer technology startup Houzz and built brand awareness in a new market from the ground up.

Katya was the Deputy Practice Leader of Corporate and Financial Communications with the R.I.M. Porter Novelli agency in Moscow, Russia, and a Vice President with Ukraine’s oldest PR firm Willard. Since 2016, Katya Komarova has been teaching public relations at the University of South Florida. In her signature Campaigns class, she helps students develop integrated communications campaigns for local businesses and nonprofit organizations.

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Before we became Wits PR, our team delivered outstanding service to global clients in tech, energy, consumer and social change sectors.

Case studies

Real work. Same team. Various business cards.

Got questions? Contact us.

A real estate developer was looking to sell two of its assets, regional shopping malls. The price of commercial real estate is much determined by foot traffic. Here is how we turned the malls into the city’s hotspots, boosted foot traffic and increased the value of the assets by 20%.

A unicorn consumer tech startup focusing on home remodeling was expanding its presence into nine countries. Using strategic partnerships, content marketing and earned media, we built consumer awareness and contributed to reaching 100,000 UUs in the first year.

An international recruiting firm needed to maximize the benefits of being an Official Supplier for the SOCHI-2014 Olympics. With unique news angles and a timely presence of the CEO in the Olympic Village, we generated 20 pieces of media coverage including a prime time TV spot. We reached over 5 mln of impressions and made the company stand out among hundreds of sponsors during the Olympic season.

A Russian movie theater chain was feeing philanthropic but had no idea what cause to embrace. Working pro bono, we designed a viral philanthropy campaign, partnered with an A-list supermodel, and collected enough money to take 40,000 orphan kiddos to see a movie. In an IMAX theater, with popcorn and soda. We also raised $80,000 for children with autism –– all for less than $4,000 in investment.

Contact us